TERC is a multidisciplinary creative agency that helps businesses across Switzerland refine and develop their brands through design, strategy, and technology. We craft branding, graphic design, photography, and film to make brands tangible and communicate their message clearly.
Our team is young, with an average age in the mid-20s. Having grown up with the internet and new technologies, we think digitally. We leverage this perspective to develop modern solutions that embrace current trends and work in practice.
This combination of technological expertise, creativity, and strategic thinking forms the foundation of our work. Our approach blends digital and traditional design with well-thought-out brand communication. We analyze, question, and create—with the goal of delivering consistent brand experiences that are both visible and impactful. From the initial concept to execution, we set the highest standards for quality and functionality.
Our team
Former employees
Team
Christoph Thonabauer
Practical training
Mo Klockow
Selma von Hacht
Competencies
Identity
Web
Visuals
In detail
Identity
Corporate Design
Corporate Identity
User Journey Development
Positioning
Stationary
Out of Home
Editorial
Web
Art Direction
UI Design
UX Design
User Journey
Development
Visuals
Art Direction
Photography
Movie
Animation
Manifesto
01
DATA DRIVES – EMOTIONS DECIDE
At our agency, we leverage data to achieve results and use visual appeal to capture consumer attention. Studies show that factors such as packaging, imagery, and messaging significantly shape brand identity. By strategically harnessing the emotional impact of visuals, we create strong connections between brands and their audiences, helping our clients stand out in competitive markets and achieve measurable success.
02
BRIDGING DIGITAL AND ANALOG
In a constantly evolving world, digital innovation is essential for forward-thinking brands, yet analog formats remain relevant. Whether through brochures or thoughtfully designed products, traditional media continue to engage effectively. By seamlessly integrating online platforms, mobile applications, and e-commerce with strong visual design, we connect physical and digital spaces, crafting immersive brand experiences that resonate on multiple levels.
03
SUPPORTED BY STRATEGY
Aesthetics play a key role in brand perception, but their impact is built on a solid strategic foundation. Our creative concepts are driven by data-based insights and a deep understanding of each brand’s unique identity. This strategic expertise enables us to tackle complex challenges with precision. Only by combining creativity and analytical thinking can we develop digital experiences that are both artistically compelling and strategically sound.
Where does the name TERC come from?
The name “TERC” originates from the creative vision of our founder, Gabriel Balmer. At the age of 12, he adopted the artist name “Edward Riel”, believing that a distinctive name was essential. He created it by combining his third name, Eduard, with the ending of his first name, Gabriel, forming a unique moniker.
When it came time to establish the company, “The” and “Company” were added, resulting in “The Edward Riel Company.” However, recognizing that this name was quite long, the abbreviation “TERC”was introduced for simplicity and clarity—marking the beginning of the brand as we know it today.
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